Author Archives: Edward Whitbread

In the complex world of the fashion industry, Purpose stands as the ultimate guiding force. Purpose weaves its way through every aspect of this ever-evolving realm, touching on brand identity, responsibility, ethics, psychology, and philosophy. Brand identity is more than a mere logo; it serves as a mirror of a brand’s purpose, encapsulating its fundamentalContinue reading “Purpose”

In the ever-evolving world of fashion, where creativity and individual expression are celebrated, there exists a powerful undercurrent that shapes the industry in profound ways. It is the pursuit of profit. Beyond the allure of runway shows and the artistry of design, fashion is fundamentally a business, and profit is central to its existence. TheContinue reading “PROFIT”